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Building Your Email List: A Starting Point

Building an email subscription list from scratch is new to me. I confess, Google serves up a stack of advice, but finding out what works – for you, the reader, and for me – is my new challenge. As an organization, you may have historical lists to pull from:...

Change Needs More Than a Lone Nut

Focus: It ain’t easy. It is easy to lose sight of your vision through the pile of stuff you do to help create the change you believe in. At the Nonprofit Technology Conference (NTC) in Washington, DC, last week, Holly Ross said something that I’m repeating largely out...

Idea: Language Is Not A Barrier

I think recent events prove our world is shrinking. Not a new concept, of course, but I’ve been struck by just how connected I feel to events in Egypt, Japan, Libya; we can all become part of their community, share their experience. Except for one very real...

Nonprofits and Free Agents in a Networked World

Visual notes created in real time by Jonny Goldstein I caught bits of an interesting conversation on Twitter yesterday – online chatter around the South by Southwest Interactive (SXSWi) session Nonprofits and Free Agents in a Networked World. I skimmed through the...

Bridging the trust gap

Public relations for non-profits has one primary goal: to close the trust gap between your organization and the people who might support or connect with you. To start, consider the three pillars for any trust-based relationship: competence, reliability and sincerity....
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