When writing sucks, I can help

You can write; you may even be a great writer. But that’s no help when a deadline is looming, there are other projects to work on, and that blank page in front of you just keeps staring back. Your time is limited, and while cloning isn’t an option hiring a...

The magic of managing your To Do list

Whether or not you understand project management, you can still face a strategic plan full of assignments that all need to succeed. Getting all the pieces of your to do list to sync can be a talent in itself. I’m not a designated project manager and can’t compete with...

Lessons learned from an empty room

You can learn more from your failures than your success, and the empty seats that filled an auditorium one fall evening taught me many things about marketing -– and what not to do. The best you can ever do for an event is prepare. However, I learned the hard way that...

Social media isn’t opt-in

Still wary of the social media bandwagon? Your caution isn’t without reason; for all the success stories there are more failures and people who just don’t get it. However, while it may be an overused buzzword, social media is not a fad — and it’s not going away...