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Should You Fire Your Website?

If your website was a person, who would it be – the office go-getter who’s always surprising you? Or the one who shows up late, leaves early, and sneaks off for a round of Angry Birds when you’re not looking? Tech entrepreneur Paul Chato sees your website as part of...

Building Your Email List: A Starting Point

Building an email subscription list from scratch is new to me. I confess, Google serves up a stack of advice, but finding out what works – for you, the reader, and for me – is my new challenge. As an organization, you may have historical lists to pull from:...

Lessons learned from an empty room

You can learn more from your failures than your success, and the empty seats that filled an auditorium one fall evening taught me many things about marketing -– and what not to do. The best you can ever do for an event is prepare. However, I learned the hard way that...
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