Change Needs More Than a Lone Nut

Focus: It ain’t easy. It is easy to lose sight of your vision through the pile of stuff you do to help create the change you believe in. At the Nonprofit Technology Conference (NTC) in Washington, DC, last week, Holly Ross said something that I’m repeating largely out...

Bridging the trust gap

Public relations for non-profits has one primary goal: to close the trust gap between your organization and the people who might support or connect with you. To start, consider the three pillars for any trust-based relationship: competence, reliability and sincerity....