Impulse actions — a retweet on Twitter, a like on Facebook — can seem small, almost insignificant. But could these same people be among your nonprofit organization’s strongest supporters?
I recently co-moderated a panel, From Slacktivist to Activist: Partners in Change, One Small Step at a Time, as part of Social Media Week in Toronto. Over the next few blog posts, I’ll review some of the session’s discussion. To start: My opening thoughts about enabling supporters to take small actions that have meaning to them.