Slacktivist to Activist: Motivating People To Get Involved

Impulse actions — a retweet on Twitter, a like on Facebook — can seem small, almost insignificant. But could these same people be among your nonprofit organization’s strongest supporters? I recently co-moderated a panel, From Slacktivist to Activist: Partners in...

Making sense of social media metrics: Forget ROI

Measuring your social media efforts: We all know we should be doing it. It’s just so much easier not to. Or is it? “If you don’t take time to measure, you’re operating blind,” said Adele McAlear, director of operations, measurement and analytics with Edelman Digital...

Google Plus: Side commentary on obsolete networks

This is a bit off-topic for some of my non-profit readers, but for the geeks in the crowd I’m sure by now it’s been hammered home: It’s Google+ week. (For general info on Google+, see recommended sources at end of post, or click image at left.) This...