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Are You Overlooking A Key Part Of Your Brand?

You have a great logo, a solid elevator pitch, and a website you’re not embarrassed to call your own. You feel like you’ve checked all the right boxes when it comes to creating a brand for your growing small business. But when was the last time you stopped to think...

Lolcats, Maggie Thatcher, and Your Social Media Strategy

“There is no marketing cure for sucking.” — Mark Schmulen, Constant Contact When you’re new to social media, getting people to notice you is near the top of the To Do list. How many times a day should you post? How do you get new followers? How do you even get people...

Slacktivist to Activist: Motivating People To Get Involved

Impulse actions — a retweet on Twitter, a like on Facebook — can seem small, almost insignificant. But could these same people be among your nonprofit organization’s strongest supporters? I recently co-moderated a panel, From Slacktivist to Activist: Partners in...

From Slacktivist to Activist: A Storify Summary

Yesterday, I had the benefit of co-hosting a Social Media Week panel called “From Slacktivist to Activist: Partners in Change, One Small Act at a Time” with my non-profit communications colleague Karen Luttrell, of Luttrell Communications. An excellent...

How to Write a Press Release for Nonprofits

The Dec. 16 #smNPchat looked at what makes a story newsworthy and how to improve your chances of getting attention. A well-written press release can make the difference between getting coverage and being overlooked; here are a few important pieces of advice. Positive...
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