RSS Graffiti and I met on someone else’s Facebook Page. It wasn’t love at first sight; I’m not a fan of cross-posting and I was wary about just how useful this Facebook app could be. But – isn’t there always a “but”? – it offers a simple way to curate information from multiple sources and allows users to set quite a few parameters/filters for cross-posting tweets, blog posts, and other things that can be collected using RSS feeds.
What is cross-posting?
Cross-posting is the well-intentioned idea that you can streamline your online activites by getting things to automatically re-post on other sites. For example, your Tweets will automatically re-post to your LinkedIn status, or your blog posts will automatically be distributed via Twitter when you hit “Publish”.
If you’re a LinkedIn user who hasn’t ventured onto Twitter yet, what would this mean to you?
As a tweet, there’s absolutely nothing wrong with it. But if you’re not tweet-oriented, it’s just noise in your LinkedIn newsfeed.
Why I gave cross-posting a good run…
Cross-posting is tempting because it seems a more efficient solution. And who doesn’t like efficiency?
I actively use a lot of different platforms (incl Twitter, Tumblr, Facebook, LinkedIn, this blog). Funneling them into one decent-looking app that would selectively cross-post to my Facebook Page was one of the better options I’d seen.
…And why I turned it off
RSS Graffiti and I had our quarrels from our first weekend together, when I deleted everything that was cross-posted because I felt the information looked out of context.
I was annoyed enough that I did a quick poll with my fledgling group of Facebook Likers, and was surprised to learn that nobody else found the cross-posts annoying! So I tweaked the parameters again and let RSS Graffitti continue on its merry little way. Path of least resistance, I suppose.
When I recently decided, again, to delete a post from RSS Graffiti and to re-post the information – see the comparison below, both point to the same link – I decided that I was spending just as much time reviewing what had been posted as I would if I simply posted the things I found interesting.
Social media is all about trying new things, and as much as I’ve been anti-cross-posting I’m not against changing my mind if something comes along that fits my needs.
Unfortunately, RSS Graffiti is not it. This has been a good reminder that:
- Messages that work on one platform often make no sense on a different platform (like the LinkedIn tweet above).
- Whatever the channel, social media is about communicating; don’t make people click on a link before they can figure out why you found it interesting. They won’t bother doing it.
- Even if something doesn’t necessarily irritate the people in your community, it still matters if it irritates you!
What’s your experience with cross-posting? Any tools that you’ve found helpful?