by Amy | Jan 10, 2013 | Blog
You have a great logo, a solid elevator pitch, and a website you’re not embarrassed to call your own. You feel like you’ve checked all the right boxes when it comes to creating a brand for your growing small business. But when was the last time you stopped to think...
by Amy | Dec 18, 2012 | Blog
“There is no marketing cure for sucking.” — Mark Schmulen, Constant Contact When you’re new to social media, getting people to notice you is near the top of the To Do list. How many times a day should you post? How do you get new followers? How do you even get people...
by Amy | Feb 22, 2012 | Blog
Impulse actions — a retweet on Twitter, a like on Facebook — can seem small, almost insignificant. But could these same people be among your nonprofit organization’s strongest supporters? I recently co-moderated a panel, From Slacktivist to Activist: Partners in...
by Amy | Feb 14, 2012 | Blog
Yesterday, I had the benefit of co-hosting a Social Media Week panel called “From Slacktivist to Activist: Partners in Change, One Small Act at a Time” with my non-profit communications colleague Karen Luttrell, of Luttrell Communications. An excellent...
by Amy | Dec 16, 2011 | Blog
The Dec. 16 #smNPchat looked at what makes a story newsworthy and how to improve your chances of getting attention. A well-written press release can make the difference between getting coverage and being overlooked; here are a few important pieces of advice. Positive...
by Amy | Nov 21, 2011 | Blog, marketing, social media
Your nonprofit organization has an event next month, you’re looking for ways to promote it, and suddenly creating a Facebook account seems the most brilliant way to bring out the masses. Stop! Take a deep breath. A quick reality check While Wendy’s may be able to pull...
