by Amy | Feb 22, 2012 | Blog
Impulse actions — a retweet on Twitter, a like on Facebook — can seem small, almost insignificant. But could these same people be among your nonprofit organization’s strongest supporters? I recently co-moderated a panel, From Slacktivist to Activist: Partners in...
by Amy | Nov 21, 2011 | Blog, marketing, social media
Your nonprofit organization has an event next month, you’re looking for ways to promote it, and suddenly creating a Facebook account seems the most brilliant way to bring out the masses. Stop! Take a deep breath. A quick reality check While Wendy’s may be able to pull...
by Amy | Apr 27, 2011 | Blog, project management
I call it charity envy. It’s the big funding announcement the other organization got. It’s the “sexy” charity you hear about everywhere, while you fight for a cause nobody wants to talk about. It’s the social media campaign you can’t check out because Facebook is...
by Amy | Mar 16, 2011 | Blog
I think recent events prove our world is shrinking. Not a new concept, of course, but I’ve been struck by just how connected I feel to events in Egypt, Japan, Libya; we can all become part of their community, share their experience. Except for one very real...
