From Slacktivist to Activist: A Storify Summary

Yesterday, I had the benefit of co-hosting a Social Media Week panel called “From Slacktivist to Activist: Partners in Change, One Small Act at a Time” with my non-profit communications colleague Karen Luttrell, of Luttrell Communications. An excellent...

SMWTO 2012 – From Slacktivist to Activist

How does a Facebook “like” or a retweet on Twitter move your cause forward? The impact of these impulse actions can seem almost insignificant. But could these same people be among your non-profit organization’s strongest advocates? “From Slacktivist to Activist:...