by Amy | Nov 21, 2011 | Blog, marketing, social media
Your nonprofit organization has an event next month, you’re looking for ways to promote it, and suddenly creating a Facebook account seems the most brilliant way to bring out the masses. Stop! Take a deep breath. A quick reality check While Wendy’s may be able to pull...
by Amy | Nov 10, 2011 | Blog
Measuring your social media efforts: We all know we should be doing it. It’s just so much easier not to. Or is it? “If you don’t take time to measure, you’re operating blind,” said Adele McAlear, director of operations, measurement and analytics with Edelman Digital...
