by Amy | Nov 21, 2011 | Blog, marketing, social media
Your nonprofit organization has an event next month, you’re looking for ways to promote it, and suddenly creating a Facebook account seems the most brilliant way to bring out the masses. Stop! Take a deep breath. A quick reality check While Wendy’s may be able to pull...
by Amy | Apr 7, 2011 | Blog, marketing
If your website was a person, who would it be – the office go-getter who’s always surprising you? Or the one who shows up late, leaves early, and sneaks off for a round of Angry Birds when you’re not looking? Tech entrepreneur Paul Chato sees your website as part of...
by Amy | Mar 31, 2011 | Blog, marketing
Building an email subscription list from scratch is new to me. I confess, Google serves up a stack of advice, but finding out what works – for you, the reader, and for me – is my new challenge. As an organization, you may have historical lists to pull from:...
by Amy | Mar 8, 2011 | Blog, marketing
You can learn more from your failures than your success, and the empty seats that filled an auditorium one fall evening taught me many things about marketing -– and what not to do. The best you can ever do for an event is prepare. However, I learned the hard way that...
