Making sense of social media metrics: Forget ROI

Measuring your social media efforts: We all know we should be doing it. It’s just so much easier not to. Or is it? “If you don’t take time to measure, you’re operating blind,” said Adele McAlear, director of operations, measurement and analytics with Edelman Digital...

Forget Charity Envy; Keep It Simple

I call it charity envy. It’s the big funding announcement the other organization got. It’s the “sexy” charity you hear about everywhere, while you fight for a cause nobody wants to talk about. It’s the social media campaign you can’t check out because Facebook is...

The magic of managing your To Do list

Whether or not you understand project management, you can still face a strategic plan full of assignments that all need to succeed. Getting all the pieces of your to do list to sync can be a talent in itself. I’m not a designated project manager and can’t compete with...