Making sense of social media metrics: Forget ROI

Measuring your social media efforts: We all know we should be doing it. It’s just so much easier not to. Or is it? “If you don’t take time to measure, you’re operating blind,” said Adele McAlear, director of operations, measurement and analytics with Edelman Digital...

When writing sucks, I can help

You can write; you may even be a great writer. But that’s no help when a deadline is looming, there are other projects to work on, and that blank page in front of you just keeps staring back. Your time is limited, and while cloning isn’t an option hiring a...