Are You Overlooking A Key Part Of Your Brand?

You have a great logo, a solid elevator pitch, and a website you’re not embarrassed to call your own. You feel like you’ve checked all the right boxes when it comes to creating a brand for your growing small business. But when was the last time you stopped to think...

Lolcats, Maggie Thatcher, and Your Social Media Strategy

“There is no marketing cure for sucking.” — Mark Schmulen, Constant Contact When you’re new to social media, getting people to notice you is near the top of the To Do list. How many times a day should you post? How do you get new followers? How do you even get people...

Slacktivist to Activist: Motivating People To Get Involved

Impulse actions — a retweet on Twitter, a like on Facebook — can seem small, almost insignificant. But could these same people be among your nonprofit organization’s strongest supporters? I recently co-moderated a panel, From Slacktivist to Activist: Partners in...

MCC11 – Nonprofits and Social Media, Next Steps

Did you attend the MyCharityConnects conference? Take a moment to say “Hi”: @AmySept on Twitter or email amy@nimbyist.com. Also, check out my Storify coverage of my conference experience: Update from Day 1, update from Day 2. ♦♦♦ My session at...