Making sense of social media metrics: Forget ROI

Measuring your social media efforts: We all know we should be doing it. It’s just so much easier not to. Or is it? “If you don’t take time to measure, you’re operating blind,” said Adele McAlear, director of operations, measurement and analytics with Edelman Digital...

Google Plus: Side commentary on obsolete networks

This is a bit off-topic for some of my non-profit readers, but for the geeks in the crowd I’m sure by now it’s been hammered home: It’s Google+ week. (For general info on Google+, see recommended sources at end of post, or click image at left.) This...

Social media isn’t opt-in

Still wary of the social media bandwagon? Your caution isn’t without reason; for all the success stories there are more failures and people who just don’t get it. However, while it may be an overused buzzword, social media is not a fad — and it’s not going away...