by Amy | Feb 5, 2012 | Events
How does a Facebook “like” or a retweet on Twitter move your cause forward? The impact of these impulse actions can seem almost insignificant. But could these same people be among your non-profit organization’s strongest advocates? “From Slacktivist to Activist:...
by Amy | Feb 5, 2012 | Events
Did you attend the MyCharityConnects conference? Take a moment to say “Hi”: @AmySept on Twitter or email [email protected]. Also, check out my Storify coverage of my conference experience: Update from Day 1, update from Day 2. ♦♦♦ My session at...
by Amy | Dec 16, 2011 | Blog
The Dec. 16 #smNPchat looked at what makes a story newsworthy and how to improve your chances of getting attention. A well-written press release can make the difference between getting coverage and being overlooked; here are a few important pieces of advice. Positive...
by Amy | Nov 21, 2011 | Blog, marketing, social media
Your nonprofit organization has an event next month, you’re looking for ways to promote it, and suddenly creating a Facebook account seems the most brilliant way to bring out the masses. Stop! Take a deep breath. A quick reality check While Wendy’s may be able to pull...
by Amy | Nov 10, 2011 | Blog
Measuring your social media efforts: We all know we should be doing it. It’s just so much easier not to. Or is it? “If you don’t take time to measure, you’re operating blind,” said Adele McAlear, director of operations, measurement and analytics with Edelman Digital...